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UNDERSTAND!

Watch Movies

Attention Heatmaps

Mouse clicks Heatmaps

Segregate customers

Capture rejected forms

Chain your selling strategy

How Can playTRACKz Help Me Understand My Visitors?

Watching real-time movies of your visitor's entire browsing sessions,

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will help you to understand your visitor's behavior more deeply, you will see all mouse movements, mouse clicks, scrolling actions, keystrokes in interaction with online forms. Watch in actual speed or fast forward.

Watching the ‘movie analytics sessions’ and in-depth reports with bar charts and meaningful reports, you can easily work on those areas where you want the visitor to go.

All of these reports together help you to turn visitors into customers and sales. And ... Oh its so much fun to see what your visitors are doing on your website.

See in which part of the page visitors are paying attention, clicking and how far down they scroll.

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We combine hundreds of browsing sessions into aggregate heatmaps that give you a sense of what visitors are doing as a group.
You will learn:

  • Where visitors stop to pay attention?
  • How far down they scroll?
  • How many visitors reach the bottom of your page?

Heatmaps, a brand new way to visually understand your website visitors’ browsing behavior.
With the new Heatmaps, you can see where your website visitors look, what parts of the page they click and how far down they scroll.

There are several ways the playTRACKz Heatmaps can be used to benefit websites, here are a few examples:

  • Optimize advertising location and increase its impact. By analyzing attention data and changing ad placement accordingly, you can both maximize your revenues and design a clean webpage layout.
  • Maximize content effectiveness by rearranging its location. For example, you notices that content down the page is getting a great deal of attention, but it is being viewed by only a small fraction of the visitors to the page. To increase the number of visitors that view it, you may decide to move this content further up the page, increasing its effectiveness.
  • Reduce webpage abandonment rates. You can easily identify boring areas in webpages that visitors skip and areas that cause visitors to leave. This is especially valuable to eCommerce websites that use long marketing letters, since now problem areas can be identified, revised and monitored, reducing abandonment rates.

Optimize your online forms to maximize conversion and usability.

Capture every keystroke with online form interaction.

  • Understand the combined behavior of visitors completing your online forms.
  • Analyze your online forms’ conversion funnel to understand where your visitors fall out.
  • Receive actionable recommendations that can increase shopping cart conversion, form completion rates and reduce visitor abandonment.

The Form Analytic reveals how many visitors:

Landing on the page and left without even touching the form.
Started filling-in some information.
Successfully completed the form.

Exclusive: Create your selling chains. Give your sales pages a name, net value and add them into the chain position.

We will record every sales page interactions and calculate the progressions.
You will get the list of customers which progress to the certain point in the chain as well as your net revenue.
Are you doing up-sales down-sales in your selling process and you don't segment the customers?

  • With playTRACKz Chain tool you will be able to add your sales pages into the chain.
  • Chain can have only one progression order, but you can create unlimited chains.
  • You will be able to analyze their progressions and optimize your selling processes.
  • You automatically segment visitors by chain sales page position and net value.

What would you like to do next?
How Can We Help You? Solutions To Your Problems